The Complete Customer Journey Platform
Outlit helps you understand how prospects discover, evaluate, and become customers. Track every touchpoint across websites, apps, and backend systems to build a complete picture of customer behavior.Get Started with Tracking
Set up customer journey tracking in under 5 minutes.
Why Outlit?
Traditional analytics tools show you what happened on your website. Outlit shows you the complete customer journey:Anonymous to Known
Track visitors before they identify themselves, then seamlessly connect their history when they sign up or log in.
Cross-Platform
Unify customer behavior across your website, app, and backend systems into a single timeline.
Identity Resolution
Automatically merge customer profiles when the same person uses different devices or emails.
Journey Intelligence
AI analyzes customer journeys and surfaces what’s driving conversions—no dashboard building required.
Choose Your Integration
Browser SDKs
Script Tag
Fastest setup—just add a script tag
React
Hooks and context provider
Next.js
App Router and Pages Router
Vue
Composition API plugin
Nuxt
Auto-imported composables
SvelteKit
Stores and lifecycle hooks
Astro
Islands and SSR support
Angular
Injectable service
NPM
Vanilla JS/TS package
Server SDKs
AI Integrations
How It Works
Install the Tracker
Add our lightweight tracker to your website or app using a script tag, npm package, or React provider.
Track Events
Automatically capture pageviews, form submissions, and engagement time. Track custom events that matter to your business.
Identify Visitors
When visitors sign up or log in, call
identify() or setUser() to connect their anonymous history to their profile.