The Complete Customer Journey Platform
Outlit helps you understand how prospects discover, evaluate, and become customers. Track every touchpoint across websites, apps, and backend systems to build a complete picture of customer behavior.Get Started with Tracking
Set up customer journey tracking in under 5 minutes.
Why Outlit?
Traditional analytics tools show you what happened on your website. Outlit shows you the complete customer journey:Anonymous to Known
Track visitors before they identify themselves, then seamlessly connect their history when they sign up or log in.
Cross-Platform
Unify customer behavior across your website, app, and backend systems into a single timeline.
Identity Resolution
Automatically merge customer profiles when the same person uses different devices or emails.
Sales Intelligence
Surface the signals that matter—see which prospects are actively evaluating before they reach out.
Choose Your Integration
- Script Tag
- React
- Node.js
The fastest way to start. Add a single script tag to your website.
Script Tag Guide
Learn more about script tag integration
How It Works
1
Install the Tracker
Add our lightweight tracker to your website or app using a script tag, npm package, or React provider.
2
Track Events
Automatically capture pageviews, form submissions, and engagement time. Track custom events that matter to your business.
3
Identify Visitors
When visitors sign up or log in, call
identify() or setUser() to connect their anonymous history to their profile.4
Track the Journey
Mark key milestones with
activate(), engaged(), paid(), and churned() to track the full customer lifecycle.